The Greater Gift Initiative and PMG Research were the focus of a CenterWatch News Online feature story on Monday, March 7, 2011. Thomas Littlejohn, MD and Jennifer Byrne of PMG Research were interviewed for the article. Dr. Littlejohn stressed the importance of assuring clinical trials volunteers that their efforts make a difference in the lives of others. By sending volunteers a certificate that declares that a vaccine has been donated, in their honor, to a child in need, the individuals know they have accomplished something for the good of others. Many volunteers hope to return for future trials. Ms. Byrne, the Founder of the Greater Gift Initiative, stated that the immediate, positive reinforcement of the program is a benefit, both for the volunteers and for the clinical trials industry. She said that partnerships being formed with sponsors, physicians, and other investigative sites, as well as with leading global health organizations, will help to grow the Greater Gift Initiative, as well as to help change public perception of the clinical trials industry. Read the complete story here: http://tinyurl.com/4f9j97l .